1000 Flowers for the Planet - #516 Avoid Fads
Fads are a widely shared enthusiasm for something, and of short duration. Manufacturers love fads because it means they can keep taking your money time after time after time as one fad finishes and a new one begins. Fads can be things like buying the latest exercise equipment (each new machine is ‘superior’ to the previous and will get you those abs without any hard work at all – yeah right!), or the latest kitchen equipment (the ‘must have’ new colours; the machine that slices, dices and chops or the newest coffee maker), or then there are the clothes fads, the biggest industry of them all, which dictates that every six months you need a completely new wardrobe and all the previous season should be tossed (tossed where? I ask). Manufacturers know that the biggest bucks come from children (well, their parents hand over the money) with fads such as collectors editions, merchandise for the latest hit movie, swap/collector cards, virtual pets, pogs, rubber bands in crazy shapes – each generation has a long list.
Fads are also called ‘crazes’ and that leads to the idea that they are ‘crazy’ – a crazy way to waste your hard earned money, a crazy way to use natural resources, a crazy way to create pollution, a crazy way to generate carbon emissions, a crazy way to produce landfill and a crazy way to develop relationships with others and the world in which we live. Think of all the valuable things that could be saved or prevented if more of us avoided fads.